Posts Tagged ‘categories’

Build Quality Back Links To Your Website

Tuesday, September 2nd, 2008

Build Quality Back Links To Your WebsiteThe article “Build Quality Back Links to Your Website” is about traffic, it was released by Michael Lawrence.As any experienced wbemaster will tell you the search to raise traffic to their website is a never ending one. Acquiring backlinks to your website is a great way to raise your traffic but as webmasters gain World Wide Web marketing experience they quickly realize that getting somebody to provide a quality link to their website is no not hard task.There are a number of link building services on the World Wide Web geared towards “automating” your link building campaign, or promise “1000’s of backlinks to your website instantly”.I have tried many of these services during my first steps in online advertising and have made a couple of conclusions about what these sites actually provide:Sites in these exchanges are generally brand new or of low quality. Ask yourself, do you see CNN or Google available for a link exchange at these sites?Links pages for the sites in these exchanges are uncatgeorized search engine SPAM. Ask yourself, how valuable is a link from a page with 100’s of other un-related links on it to your business? There are excpetions to any rule but my experience has shown that there are really few “valuable” links to be gained from a link exchange site. The time you spend searching for these few golden nuggets would be better spent adding content to your website.Links pages are either not lniked from the home page or are buried so deep in the site linking architecture that they are virtually unfindable. You aren’t going to see really much traffic from that.A massive burst of backlinks to your website is a red flag with the search engines and may cuase you to drop in the rankings actually reducing the traffic to your website, the exact opposite affect you originally wanted.Your e-mail inbox is full of link request SPAM from the link exchange site. More ofetn than not it is a waste of time to even view the site requesting the exchange. People seem to be more concerned with page rank in a link exchange than the actual traffic potential or content relevancy of the link and that’s misguided at best.
It may be a good idea for a brand new website to join a link exchange to get a couple of relevant backlinks to their site if other quality sites from the same industry are available for an exchange but for an established busniess I would steer clear of that strategy.Remember, Nothing is Free Nobody is going to give you a valuable link on their website for free. It is like taking money out of their pockets and handing it too you just because you sent them an e-mail asking them too.A webmaster that has biult up their website to the point where you would like to see your link on their site has done their homework and hard work to be the desireable link partner that you see.If you’re not working diligently at making your website link worthy through original content, a unique tool, or a valuable service then I am afraid you’re going to have a hard road building quality backlinks. If you really want to climb to the top of the search engine rankings you will have to have people link to your website unsolicited.Ask yourself, should I be spending 8 hours a day mining up and sending link requests just to have them rejected becuase my site is no good? Wouldn’t that time be better invested in improving your website so that you’re the one being solicited for exchanges?Fact: High quality, high traffic websites (ie. where you want your link to be) have no need or desire to trade or silicit links to their site.While they may purchase a couple of strategic links to boost their search engine rankings or raise their overall site traffic you will not find too many information hubs that seek out reciprocal links. The fact is they can sell that “linkspace” as advertising so why would they reduce thier earning potential to help you out?Great Ways to Get Unsolicited BacklinksThe good news is that it is not all doom and gloom building links. You simlpy need to arm yourself with the right tools and then actually do the work.Write articles in your field of expertise and publish them in article directories with a link to your site in the author resource box.Directory SubmissionsPost in Forums in your industry. A graet way to build relationships, links and referrals.Write a Blog about your industry and run the blog from your domain. Suggested Blog Software - Wordpress Run a Topsites or Bnaner Exchange in your industry. These types of exchanges have a small banner that must be placed on member websites to track statistics. You can include a link to your site in that button code. This method is not applicable to all industries and may hurt your credibility in some.Offer a unique tool or service from your wesbite. Preferrably a free one. Provide HTML form code so webmasters can insert your tool into their websites if possible.Run a niche links directory with categories related to your main website topic and link it to your home page with the name “partners” or “resources”. You will get a lot of SPAM from unerlated sites that you will have to reject but you will get a couple of golden nuggets. You will also find that many sites will place the reciprocal link on their site and not remove it even if you reject them since most links manager scripts will check for your reciprocal prior to accepting a link request into the database for approval. I have worked out a number of side deals with websites after they solicited a reciprocal links rqeuest. I may not have liked the links page they offered to plcae my link on, but I know they are interested in an exchange and if they have a webpage that suits my site better strategically I will send them an e-mail. They may reject your request but it sure beats “cold calling” webmasters through e-mail. Remember to make your links directory attractive and not hard to find with some form of built in search if possible.
You will notice that all of my suggestions for ways to build quality backlinks require work on your part to implement. Sorry there is no way around this, as it should be.About the Author:Michael Lawrence is the webmaster for SEO Web Guide. Providing professional Search Engine Optimizaiton services. 1950S Vintage Mastercrafters Boy Girl Motion Clock Mantel Clocks 1950A Vintage Mastercrafters Boy Girl Motion Clock,Pikemon Crystal Guardians Complete Rev Holo Base Set Pikemon Crystal Guardians Complete Rev Holo Base Set Pokemon Crystal Guardians Complete Rev Holo Base Set,Wqii M3 Paratrooper Trench Knife M6 Leather Scabbard Edged Weapons Wwii M3 Paratrooper Trench Knife M6 Leather Scabbard.